| 1. |
Software Should Empower, Not Frustrate |
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- We believe in making simple, easy-to-use software that empowers people.
- We believe the majority of requirements management software out there today is bloated, complex software that frustrates people.
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| 2. |
Fewer Features |
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- While most of our competitors take pride in having more features than anyone else - we take pride in having fewer (but important) features, beautifully implemented.
- We believe it's far better to design software that does 5 things very well, rather than 50 things in a very mediocre fashion.
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| 3. |
Just Because We Can, Doesn't Mean We Should |
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- Just because our software CAN do something, doesn't mean it SHOULD.
- For example - we're told that many of our competitors have fancy, colorful "bubble charts". We dislike them with a passion (bubble charts, not competitors!) and will not add them to our software. This book describes in detail why we dislike them so much - i.e. very poor way to communicate quantitative information; emphasizes glitz over substance and usefulness.
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| 4. |
Simplify, Simplify, Simplify |
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- We believe in finding and offering simple solutions - even for complex problems.
- We don't believe anyone comes to work in the morning wishing their work was more complex.
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| 5. |
Focus is Good Awesome |
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- We only do 1 thing: Software to help you manage your requirements in a better way. Our software doesn't do bug tracking; or project management; or test case management. Or... a dozen other things some software products in our space attempt to do.
- We offer our software using only 1 model - SaaS (Software-as-a-Service, i.e. we host it on our servers and take care of all backup & maintenance).
- This focus enables us to do 1 thing really, really well for you.
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| 6. |
Not in a Hurry |
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- We believe in growing slowly with a long-term focus on always remaining profitable (hence dependable) and super-attentive to our customers' needs.
- We're not in a hurry to "grow at any cost". We're not up against any "market windows" - we believe 10 or 20 years from now people would still want a simple tool to manage their requirements better, to help them build more successful products.
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| 7. |
Big Fees Are NOT Us |
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- Our software is affordably priced and will continue to be. As we're self-funded, we're not under any outside pressures and there are no investors holding a gun to our head.
- What drives us is our desire to help companies build more successful products, more efficiently. We're committed to helping as many companies as we can (while still making a reasonable profit). As a result, we'll continue to keep our prices affordable.
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| 8. |
Mission: Impossible? |
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- Our mission is simple: To help companies create more successful products - by enabling them to continuously improve every part of their requirements management process.
- And yes, we definitely choose to accept this mission!
 (Gratuitous reference to "Mission: Impossible" movies and TV shows).
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| 9. |
We Don't Enter Award Competitions |
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- We believe they often encourage software companies to misplace their priorities on the opinions of media, analysts & peers - rather than on the needs of their customers.
- So we spend all our time listening to our customers - and building awesome software and delivering delightful service to make our customers' work life easier, more successful & happier.
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| 10. |
Try Me, Love Me |
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- We offer fully-functional FREE trial to all prospective customers. Then we back it up with our 90-day, unconditional, 100% money-back guarantee (as far as we know, we're the only company in our space to do so).
- Why? Because we want you to have ample opportunity to figure out whether our software can help you before you pay us your hard-earned money.
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| 11. |
Yummy Dog Food |
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- We eat our own dog food - we use our software every day to manage all of our own requirements data.
- This helps us quickly identify things that are frustrating and improve them fast - for our own sake and that of our customers.
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| 12. |
Quotes We Like Love |
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- Steve Jobs: Innovation is not about saying yes to everything. It is about saying no to all but the most crucial features.
- Sam Walton: There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.
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| 13. |
What's In a Name |
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- We're often asked about the origin of our name "Accompa".
- It's based on two words: Accomplish & Accompany. We believe in building software that accompanies you (like a friend) during your work day and helps you accomplish things you'd like to - such as more successful products, less stress, etc.
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| 14. |
Listen & Evolve Fast |
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- We listen to our customers constantly and proactively - nearly 100% of our product roadmap originates from customer requests. It's not driven by the latest hot trends in technology, nor by what our competitors do - we pay very little attention to these.
- We do major releases every quarter, and minor releases at least once every month. This helps us respond to customer needs faster & evolve constantly.
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| 15. |
Delightful Customer Support |
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- We don't outsource our support. Nor do we employ minimum-wage personnel to provide support. Instead, our support is provided by well-paid people who are experts in our software and work closely with our engineers building our software - so our support is always knowledgeable, accurate and friendly.
- Unlike so many companies today, we don't consider customer support a "cost center" - rather we believe that delivering delightful customer support is our company's lifeblood.
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Enterprise Quality 
