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Product Marketing Software

Looking for product marketing software to manage market requirements & features? Accompa now offers you one of the top product marketing tools to do this

If you're in need of proven and flexible product marketing tools, you've come to the right place. Accompa offers a cloud-based (SaaS) product marketing software that helps Product Marketing teams manage market requirements and feature requests more efficiently, eliminate hassles and save time. It is backed by our market's ONLY 90 Days...Or Free unconditional guarantee.

Product Marketing (as well as Product Management) teams in the software and high-tech industry use Accompa's web-based product marketing software to manage their requirements. Product Marketing teams and those who work with them achieve many benefits from our product marketing tool (one of the easiest-to-use and most affordable product marketing tools) - now you can:

  • Eliminate hassles involved in gathering and maintaining requirements originating from many stakeholders via emails, phone calls, meetings, etc.
  • Capture and manage requirements easily over the web - from any computer with an Internet connection.
  • Save time spent managing requirements using general purpose tools such as Word, Excel, and emails.
  • Share up-to-date requirements with other teams & Collaborate using tools such as discussion boards.
  • Click for Feature Highlights of product marketing software for requirements management...
 

Challenges Faced by Product Marketing Teams in Managing Requirements

CIO Magazine

Analysts report that as many as 71% of software projects that fail do so because of poor requirements management, making it the single biggest reason for project failure - bigger than bad technology, missed deadlines or change management fiascoes.

Christopher Lindquist, Fixing the Requirements Mess, CIO Magazine
One of the key roles played by product marketing teams at software and high-tech companies is to collect and manage feature requests and market requirements. It is also a role that precedes product definition and development activities, and hence is crucial to market success, as illustrated by the quote above.

Yet, most of the product marketing teams depend on ill-suited software such as word processors and spreadsheet software to gather and track requirements and feature requests. This makes it hard to keep all teams updated in real-time and leads to conflicting understanding of market needs - and as a result, further complicates requirements management challenges faced by Product Marketing teams.

Product Marketing teams and teams who work with them are able to overcome these challenges using our affordable, intuitive and customizable product marketing software for managing requirements.
 

Why Should Product Marketing Teams Use Requirements Management Tools?


"Requirements management can be simplified if initial requirements definitions are captured in a database-based tool to enable collaborative review... traceability and versioning/change control"

Matt Light, Research Director, Gartner
 
Accompa offers many useful features to manage requirements and 4 key benefits to Product Marketing teams in software and high-tech industry.

Accompa offers a FREE 30-day trial of its product marketing software for managing requirements and feature requests. Eliminate hassles faced by your product marketing team in managing requirements and feature requests - Start managing requirements now with our FREE trial...
 
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Requirements Management Software  |  Product Management Software  |  Business Analysis Software  |  Product Marketing Software  |  Idea Management Software
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