Product Marketing Software |
Helping Product Marketing Teams Manage Market Requirements & Feature Requests |
Accompa offers an on-demand product marketing software that helps Product Marketing teams to manage market requirements and feature requests more efficiently, eliminating hassles and saving time.
Product Marketing (as well as Product Management) teams in the software and high-tech industry use Accompa's product marketing software to manage requirements over a central web-based system. Product Marketing teams and those who work with them get several benefits including:
- Eliminate hassles involved in gathering and managing market requirements and feature requests from many sources via different channels - email, phone, meetings, etc.
- Capture, track and manage requirements easily over the web - from any computer.
- Save time spent gathering and tracking market requirements using software such as Word, Excel, and emails.
- Share market requirements in real-time with cross-functional teams.
- Collaborate with other teams using tools such as discussion boards.
- See detailed feature list - product marketing software for managing requirements...
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Challenges Faced by Product Marketing Teams in Managing Requirements |
CIO Magazine |
Analysts report that as many as 71% of software projects that fail do so because of poor requirements management, making it the single biggest reason for project failure - bigger than bad technology, missed deadlines or change management fiascoes.
Christopher Lindquist, Fixing the Requirements Mess, CIO Magazine, November 15, 2005 |
One of the key roles played by product marketing teams at software and high-tech companies is to collect and manage feature requirements and market requirements. It is also a role that precedes product definition and development activities, and hence is crucial to market success, as illustrated by the quote above.
Yet, most of the product marketing teams depend on software such as word processors and spreadsheet software to gather and track requirements and feature requests. This makes it hard to keep all teams updated in real-time and leads to conflicting understanding of market needs - and as a result, further complicates requirements management challenges faced by Product Marketing teams.
Product Marketing teams and those who work with them are able to overcome these challenges using Accompa's affordable, easy-to-use and customizable product marketing software for managing requirements. |
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Why Should Product Marketing Teams Use Requirements Management Tools? |
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"Requirements management can be simplified if initial requirements definitions are captured in a database-based tool to enable collaborative review, use-case and test-case creation, traceability and versioning/change control" |
Matt Light, Research Director, Gartner |
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Accompa offers many powerful features to manage requirements and 3 key benefits to Product Marketing teams in software and high-tech industry.
Accompa offers a FREE 30-day trial of its product marketing software for managing requirements and feature requests. Eliminate hassles faced by your product marketing team in managing requirements and feature requests - Start managing requirements now with our FREE trial... |
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30-day FREE Trial |
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