Product Management vs. Product Marketing: Who is Responsible for “In-Product” Messaging? »
By Michael Shrivathsan on May 24, 2011 in Uncategorized | 0 Comments
Recently I saw a question on LinkedIn:
Product Management or Product Marketing, who is responsible for messaging in the product to convert trial users to paying customers?
This is a great question, and is especially important for companies building SaaS applications.
Here is my opinion…
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