Category: Product Marketing

An Inside Peek at Doing Product Management for a Product Management Tool »

By Michael Shrivathsan on Dec 4, 2009 in Product Management, Product Marketing, Product Roadmap | 3 Comments

I received a fun email recently from one of our customers.
As many of you know, at Accompa we make a popular SaaS tool used as product management tool (by PM teams) and requirements management tool (by Engineering teams). Some of you may also know that I manage the Product Management & Marketing teams at Accompa.
Our […]

Product Management vs. Product Marketing - 2 Departments or 1? »

By Michael Shrivathsan on Aug 25, 2009 in Product Management, Product Marketing | 12 Comments

Today, at the vast majority of software companies that have 500 or more employees, there are two separate but closely related departments: “Product Management” and “Product Marketing“.
I believe this is a fundamentally flawed setup for today’s fast-changing markets - a setup that leads to confusion over roles, lack of ownership, unnecessary politics & poor morale […]