By Michael Shrivathsan on Nov 28, 2011 in Innovation, Product Management, Product Marketing | 0 Comments
I read a nice blog post on the Harvard Business Review website by Rob Johnson who worked with Steve Jobs to create the wildly successful Apple Stores. The following quote caught my eye:
So the challenge for retailers isn’t “how do we mimic the Apple Store” or any other store that seems like a good model. […]
By Michael Shrivathsan on Apr 18, 2011 in Product Management, Product Marketing | 2 Comments
Just saw a nice blog post by Marty Cagan. If you are a:
Director of Product Management
VP of Product Management
Or aspire to be one of the above (I think that should cover just about everybody in product management, don’t you think?!)
, then check out Marty’s post.
Having said that, there is one point about which I don’t […]
By Michael Shrivathsan on Mar 7, 2011 in Innovation, Product Management, Product Marketing | 3 Comments
The best companies (B2B) I’ve worked for during my career were highly innovative, and they continuously innovated. But the source of their innovation was not:
Whiz-bang Technology
Genius Personnel, or
Competitive Research
What was the source, you ask? Well, the type of innovation those companies practiced was…
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By Michael Shrivathsan on Dec 21, 2010 in Innovation, Product Management, Product Marketing | 4 Comments
When I was a kid, I used to love Aesop’s fables - short stories with a moral. I even learned some valuable lessons from them, lessons that have helped me as I’ve grown older.
For this holiday season, here’s my little parable for those of us in product management and product marketing (it’s not a fable, […]
By Michael Shrivathsan on Dec 15, 2010 in Product Management, Product Marketing | 4 Comments
At most companies - old or new, Fortune-500 or startup - most of the departments are looking out for the company. They’re doing things in the best interests of the company. Even optimizing everything to maximize the self-interests of their company.
Often, even the CEO and executive staff may constantly seek to maximize self-interests of the […]
By Michael Shrivathsan on Jul 9, 2010 in Innovation, Product Management, Product Marketing | 0 Comments
I recently read an excellent book - “Making Ideas Happen” by Scott Belsky.
The book has a lot of great ideas that are very beneficial to those of us in product management - whether you’re a VP/Director of product management, or a product manager.
The book covers the general topic of “How to make ideas happen” and […]
By Michael Shrivathsan on Dec 4, 2009 in Product Management, Product Marketing, Product Roadmap | 3 Comments
I received a fun email recently from one of our customers.
As many of you know, at Accompa we make a popular SaaS tool used as product management tool (by PM teams) and requirements management tool (by Engineering teams). Some of you may also know that I manage the Product Management & Marketing teams at Accompa.
Our […]
By Michael Shrivathsan on Aug 25, 2009 in Product Management, Product Marketing | 13 Comments
Today, at the vast majority of software companies that have 500 or more employees, there are two separate but closely related departments: “Product Management” and “Product Marketing“.
I believe this is a fundamentally flawed setup for today’s fast-changing markets - a setup that leads to confusion over roles, lack of ownership, unnecessary politics & poor morale […]