Software for PM Frameworks like Pragmatic Marketing Framework ™

December 17, 2012 By

A question our team sometimes gets from our prospective customers is:

Can Accompa software help me implement Pragmatic Marketing Framework™?

I will provide the answer to this question in this blog post.

[Read more...]

Filed Under: Product Management, Product Marketing

What Product Management Teams Can Learn from Apple Stores

November 28, 2011 By

I read a nice blog post on the Harvard Business Review website by Rob Johnson who worked with Steve Jobs to create the wildly successful Apple Stores. The following quote caught my eye:

So the challenge for retailers isn’t “how do we mimic the Apple Store” or any other store that seems like a good model. It’s a very different problem, one that’s conceptually similar to what Steve Jobs faced with the iPhone. He didn’t ask, “How do we build a phone that can achieve a two percent market share?” He asked, “How do we reinvent the telephone?” In the same way, retailers shouldn’t be asking, “How do we create a store that’s going to do $15 million a year?” They should be asking, “How do we reinvent the store to enrich our customers’ lives?” (emphasis mine)

This is a great point, and is especially important for product managers building high-tech products to embrace.

Here’s why… [Read more...]

Filed Under: Innovation, Product Management, Product Marketing

Product Management vs. Product Marketing: Who is Responsible for “In-Product” Messaging?

May 24, 2011 By

Recently I saw a question on LinkedIn:

Product Management or Product Marketing, who is responsible for messaging in the product to convert trial users to paying customers?

This is a great question, and is especially important for companies building SaaS applications.

Here is my opinion… [Read more...]

Filed Under: Product Management, Product Marketing

How a Director/VP of Product Management Can Develop His/Her Team

April 18, 2011 By

Just saw a nice blog post by Marty Cagan. If you are a:

  • Director of Product Management
  • VP of Product Management
  • Or aspire to be one of the above (I think that should cover just about everybody in product management, don’t you think?!)

, then check out Marty’s post.

Having said that, there is one point about which I don’t fully agree with Marty. That point is… [Read more...]

Filed Under: Product Management, Product Marketing

How to Hire Product Managers for Startups

March 22, 2011 By

Mark Suster (who has founded and built two successful software startups)  recently blogged about hiring at a startup. It’s an excellent post and got me thinking about hiring product managers at a startup.

From my experience of having built Product Management teams at two different successful startups, and having been an early member of the PM team at a third successful startup – I believe all of Mark’s points apply well to hiring product managers at a startup too.

Read on for my comments on how some of Mark’s points apply to hiring product managers at startups… [Read more...]

Filed Under: Product Management, Product Marketing
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