Why “Win/Loss Reports” Shouldn’t Drive Your Product Roadmap »
By Michael Shrivathsan on Aug 10, 2009 in Competition, Product Management, Product Roadmap | 7 Comments
Mike Boudreaux, a fellow Twitterer on Product Management topics, said the following recently - tongue planted firmly in cheek (I think)!
Typical win/loss analysis from sales force: majority of losses due to product and price. Majority of wins due to relationship.
Once I stopped chuckling, this got me thinking of the many pitfalls of overly relying on […]
