Product Management Insights

Greg Cohen is the author of the new book “Agile Excellence for Product Managers“. We did a quick interview with Greg to get answers to some important questions we had about product management within Agile teams.
If you’re responsible for product management in an Agile team - check out this interview, then go get Greg’s book. […]

Here’s our definitive list of the top-10 blogs on Product Management. We’ve found that all of these blogs consistently produce posts that are useful to product management professionals.
P.S. In case you’re wondering, we arrived at this list using a proprietary, patent-pending, 100% scientific formula. Hence it is infallible and is THE definitive list. Okay? […]

This article gives an overview of how you can benefit from a requirements management tool, and what to look for when considering requirements management tools.
Product Managers (PMs), Business Analysts (BAs) and Engineers at most companies are responsible for gathering and managing requirements. However,

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Hi there - We’ve been on a short hiatus from blogging, as we were working hard to get our Spring 2009 release out on time. We did so on Monday - hooray!
This is a short post, but we wanted to share this interesting list with you…
It is based on a quick survey we […]

Happy New Year everyone - 2009 is here!
One of our sales reps is close friends with a sales rep from a competitor - let us call them Jim and Bob (not real names!). They actually spent the Christmas holidays skiing together.
One of the stories they commiserated on was how they both felt that executives

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Do you and your product management team use “Personas” while defining and managing your requirements? If not, personas may be a valuable addition to your arsenal of tools to help you manage your requirements more effectively.
What is a “Persona”?
A Persona is an abstracted representation of a typical user of your product.

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Yesterday I spoke with a prospective customer. They are a midsize enterprise software company, here in Silicon Valley. The reason they’re shopping for a requirements management tool?
They lost a big sales deal (worth several hundreds of thousands of dollars) because they lost track of a critical requirement when their product manager left their company…

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In our last post on this blog, we talked about how ROI Metric can be very helpful to product managers in prioritizing requirements and feature requests.
In this post, we’d like to outline some practical steps that PMs can use to get started with this practice…

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A couple of excellent posts in the blogosphere this week emphasized why you should consider customer problems solved and value added to customers while deciding which requirements/features to implement in your next release.
Scott Sehlhorst wrote:

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Hi all,
Just wanted to let you know that starting today our blog has a new name.
We used to call it “Practical Product Management” - since we write about topics covering practical aspects of product management.
It turns out that our friends at Pragmatic Marketing, Inc have trademark rights for the phrase “Practical Product Management”!

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