By Michael Shrivathsan on Aug 25, 2009 in Product Management, Product Marketing | 12 Comments
Today, at the vast majority of software companies that have 500 or more employees, there are two separate but closely related departments: “Product Management” and “Product Marketing“.
I believe this is a fundamentally flawed setup for today’s fast-changing markets - a setup that leads to confusion over roles, lack of ownership, unnecessary politics & poor morale […]
By Michael Shrivathsan on Aug 21, 2009 in Product Management, User Experience | 1 Comment
One of my pet peeves with most software is the cryptic, unfriendly error messages thrown up by so many of them.
At Accompa, we try to make error messages in our own software as friendly and useful as possible. I think we still have a long way to go, but we work hard at it.
I just […]
By Michael Shrivathsan on Aug 10, 2009 in Competition, Product Management, Product Roadmap | 7 Comments
Mike Boudreaux, a fellow Twitterer on Product Management topics, said the following recently - tongue planted firmly in cheek (I think)!
Typical win/loss analysis from sales force: majority of losses due to product and price. Majority of wins due to relationship.
Once I stopped chuckling, this got me thinking of the many pitfalls of overly relying on […]
