Sales reps do it, Engineers do it, Why not product managers? »
By accompa on Aug 26, 2008 in Product Management | 3 Comments
Yesterday I spoke with a prospective customer. They are a midsize enterprise software company, here in Silicon Valley. The reason they’re shopping for a requirements management tool?
They lost a big sales deal (worth several hundreds of thousands of dollars) because they lost track of a critical requirement when their product manager left their company…
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